About Us

What is Toggle?

Toggle magazine is a digital trade journal highlighting the vital role that technology plays in companies and organizations across the industry spectrum—and the men and women who make it possible.

Our goal is to show the unique challenges faced by today’s CIOs and CTOs, from data privacy and cybersecurity to cloud solutions and emerging applications like artificial intelligence and machine learning. Toggle takes a deep dive into these complex and ever-evolving roles, giving the reader an inside look at how some of the world’s largest organizations navigate the ever-changing IT landscape.

Toggle isn’t just about the technology itself, however. We also show the human side of IT: what inspired these executives to pursue their chosen career path; how their projects and initiatives are having an impact on real people (both inside and outside the company); and so on.

A subsidiary of Trueline, a Maine digital marketing firm, Toggle was launched in 2016. Since then, the magazine has profiled technology leaders at companies including Dell, GE, Honeywell and VMware—just to name a few. Our journal takes readers inside the modern IT department, to give them a glimpse of what it’s like to work on the cutting edge.

Toggle also shows the unique partnerships these leaders have with their trusted vendors and service providers. Without these strategic partnerships, organizations would struggle to stay ahead of the curve.

What makes one cloud-hosting different from another? What are the best strategies for digging out of technical debt? How do changes in IT impact other departments? What does efficiency really mean? These are just some of the questions we’re out to answer.

Toggle is more than just a digital magazine for technology executives; it’s a magazine about the people who make technology work.

Why Toggle?

At most tech magazines, the editorial team will identify an interesting topic; interview people who can offer insights into the topic; write the article; and publish it without feedback.

We’re not most tech magazines.

At Toggle, we let you decide which topic or topics are the most timely or interesting—whether it’s a brand-new technology stack, virtual reality tools, or a company-wide cybersecurity initiative.

It’s a truly collaborative process. First, our team of experienced content coordinators will work with you to identify some possible story angles. Once we have some ideas, one of our writers will conduct a full interview—and write the story. These aren’t amateur scribes straight out of college, either; they’ve been bylined in the New York Times, ESPN, the Boston Herald and Sports Illustrated (among other outlets).

Nothing will be published until you provide feedback. When the draft is approved, our amazing art department will create the final products:

  • a PDF brochure.
  • and an online story—permanently posted on Toggle’s website.

Best of all, your company doesn’t pay a penny. Instead, we’ll reach out to your vendors and partners, who can sponsor the story (and get an advertisement in the magazine).

If you or someone you know is interested in being featured in a digital tech magazine for CIOs and CTOs, we’d love to hear from you!

For permissions of any Toggle content, contact Jason Pafundi.


Alliant is very pleased with our experience working with the TrueLine Publishing team. We were not only impressed with the caliber of the whitepaper that was produced, but with the level of attention from the team we partnered with. They were very detailed oriented and I appreciated their follow up. They even offered to refresh the article and invited Alliant to participate in some of the design features. It is without reservation that I highly recommend other businesses partnering with this publication and I look forward to an opportunity to work with them again in the future.
— Katie Patterson, Director of Marketing, Alliant Technologies


Spring I 2024



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