Features Marketing

Larry Sage – Mactac North America

Est. reading time: 4 mins

The rolls of adhesive-backed paper can stand as high as 5 feet tall and 3 feet wide before becoming the little labels consumers see on appliances, deli packages, health and beauty aids and prescription medications. Those rolls of labels are the bread-and-butter product offered by Mactac North America, and for more than 20 years, it’s […]

Chris Cate – Valpak Direct Marketing Systems Inc.

Est. reading time: 4 mins

The ability of a company to prevail through a crisis, as other companies fail, is a sign of strength and thoughtful determination. Such was the case during and after the Great Recession in the mid-2000s, and it seems to be happening again, as normalcy slowly returns to the business world. “When small businesses took a […]

Christopher Davis – Mspark

Est. reading time: 4 mins

It wasn’t nicknamed “The Wish Book” for nothing. That baseball mitt, baby doll or BB gun were on the pages to see and yearn for. So were the shoes parents could get for children attending school and the china they could use for Sunday dinners. What began in 1888 as a printed mailer offering jewelry […]

Bill Swift – Brierley

Est. reading time: 5 mins

Times have been tough in the auto rental market, why with fewer people traveling amid the threat of a pandemic and even fewer needing temporary wheels. On a related note, the hospitality business hasn’t been buzzing either; many hotels and resorts are just now reopening after months of COVID-induced inactivity. Same goes for retailers, so […]

Troy Hiltbrand – Kyäni

Est. reading time: 5 mins

To many, a website is a matter of convenience, and in the realm of e-commerce, ease of ordering. But to Troy Hiltbrand it’s a crystal ball—a view into the consumer’s future—and even your own good health. Not that convenience isn’t being improved through the new e-commerce platform being rolled out by Kyäni, which sells health […]

Juan Carlos Ortiz de Montellano – El Universal

Est. reading time: 5 mins

It was there in 1916, the year the Revolution ended and the Mexican Constitution was ratified. It’s covered the assassinations of Emiliano Zapata and Pancho Villa, the Tlatelolco Massacre of 1968 and, just weeks later, the Summer Olympics. Through war and peace, economic depression and national joy (the soccer team’s run to the quarterfinals of […]

Mike Plourde – Geiger

Est. reading time: 4 mins

Back in the early ‘90s, if you wanted to order promotional products through Geiger, you first needed to open the Yellow Pages, call an 800 number and wait a week for the company catalog. Once the wares were chosen—coffee mugs, let’s say—you’d connect with a sales rep through another 800 number. Place the order, snail-mail […]


Alliant is very pleased with our experience working with the TrueLine Publishing team. We were not only impressed with the caliber of the whitepaper that was produced, but with the level of attention from the team we partnered with. They were very detailed oriented and I appreciated their follow up. They even offered to refresh the article and invited Alliant to participate in some of the design features. It is without reservation that I highly recommend other businesses partnering with this publication and I look forward to an opportunity to work with them again in the future.
— Katie Patterson, Director of Marketing, Alliant Technologies


Spring I 2024



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