Features Marketing

The rolls of adhesive-backed paper can stand as high as 5 feet tall and 3 feet wide before becoming the little labels consumers see on appliances, deli packages, health and beauty aids and prescription medications. Those rolls of labels are the bread-and-butter product offered by Mactac North America, and for more than 20 years, it’s […]

The ability of a company to prevail through a crisis, as other companies fail, is a sign of strength and thoughtful determination. Such was the case during and after the Great Recession in the mid-2000s, and it seems to be happening again, as normalcy slowly returns to the business world. “When small businesses took a […]

It wasn’t nicknamed “The Wish Book” for nothing. That baseball mitt, baby doll or BB gun were on the pages to see and yearn for. So were the shoes parents could get for children attending school and the china they could use for Sunday dinners. What began in 1888 as a printed mailer offering jewelry […]

Times have been tough in the auto rental market, why with fewer people traveling amid the threat of a pandemic and even fewer needing temporary wheels. On a related note, the hospitality business hasn’t been buzzing either; many hotels and resorts are just now reopening after months of COVID-induced inactivity. Same goes for retailers, so […]

To many, a website is a matter of convenience, and in the realm of e-commerce, ease of ordering. But to Troy Hiltbrand it’s a crystal ball—a view into the consumer’s future—and even your own good health. Not that convenience isn’t being improved through the new e-commerce platform being rolled out by Kyäni, which sells health […]

It was there in 1916, the year the Revolution ended and the Mexican Constitution was ratified. It’s covered the assassinations of Emiliano Zapata and Pancho Villa, the Tlatelolco Massacre of 1968 and, just weeks later, the Summer Olympics. Through war and peace, economic depression and national joy (the soccer team’s run to the quarterfinals of […]

Back in the early ‘90s, if you wanted to order promotional products through Geiger, you first needed to open the Yellow Pages, call an 800 number and wait a week for the company catalog. Once the wares were chosen—coffee mugs, let’s say—you’d connect with a sales rep through another 800 number. Place the order, snail-mail […]